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Unit 1: Introduction to Product Management
Notes
Figure 1.2
Product Initiation
Feasibility
Development
Testing
Product Launch
Operation
Decommisioning
1. Product Initiation Phase: In the Initiation Phase, Product Management, Engineering, or
Operations submits a request for a new service or modification to an existing service.
Figure 1.3
Right Executive
Team Sponsor
Scope &
Boundaries
These requests are received and prioritized by the Program Management Office (PMO).
Once prioritized, the requests are reviewed by various management teams to assess the
impact and viability of the request in the context of business needs and the organization’s
strategy. If approved, the request is given necessary funding and resources in order to
proceed to the Feasibility Phase.
2. Feasibility Phase: The Feasibility Phase is where an idea is explored in more depth in
order to determine the feasibility of engineering the requested service within the scope of
the business needs. The request that has been approved during the initiation phase by the
Governing Committee is evaluated at the engineering and product management level.
From an engineering perspective, the service is evaluated for technical feasibility. The
preliminary Technical Service Description outlines the general architecture of the proposed
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