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Ashwani Panesar, Lovely Professional University
Unit 1: Introduction to Product Management
Unit 1: Introduction to Product Management Notes
CONTENTS
Objectives
Introduction
1.1 Product
1.2 Concepts related to Product
1.2.1 Product Development
1.2.2 New Product
1.2.3 Product Life Cycle
1.2.4 Product Upgrade
1.3 Product Management: Meaning
1.4 Aspects of Product Management
1.4.1 Product Planning
1.4.2 Product Marketing
1.5 Product Management: Scope
1.6 Marketing Organisation
1.6.1 Characteristics of a Good Marketing Organisation
1.6.2 Types of Marketing Organisation
1.7 Organizational Structure
1.8 Role of Product Manager
1.9 Summary
1.10 Keywords
1.11 Review Questions
1.12 Further Readings
Objectives
After studying this unit, you will be able to:
Learn the Concept of Product
Explain the Concepts related to Product
Discuss the Definition and Scope of Product Management
Understand Marketing Organisation
Illustrate the Types of Marketing Organisation
LOVELY PROFESSIONAL UNIVERSITY 1