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Ashwani Panesar, Lovely Professional University
                                                                          Unit 1: Introduction to Product Management



                   Unit 1: Introduction to Product Management                                   Notes


            CONTENTS
            Objectives
            Introduction

            1.1  Product
            1.2  Concepts related to Product
                 1.2.1  Product Development

                 1.2.2  New Product
                 1.2.3  Product Life Cycle
                 1.2.4  Product Upgrade
            1.3  Product Management: Meaning
            1.4  Aspects of Product Management

                 1.4.1  Product Planning
                 1.4.2  Product Marketing
            1.5  Product Management: Scope

            1.6  Marketing Organisation
                 1.6.1  Characteristics of a Good Marketing Organisation
                 1.6.2  Types of Marketing Organisation
            1.7  Organizational Structure
            1.8  Role of Product Manager

            1.9  Summary
            1.10 Keywords
            1.11 Review Questions

            1.12 Further Readings
          Objectives


          After studying this unit, you will be able to:
              Learn the Concept of Product
              Explain the Concepts related to Product

              Discuss the Definition and Scope of Product Management
              Understand Marketing Organisation
              Illustrate the Types of Marketing Organisation









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