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Library and Information Society



                   Notes         Klopfer commissioned in 1925 from Lucian Bernhard. The Promethean bearer of enlightenment
                                 was redesigned several times over the years, most notably by Rockwell Kent.
                                 In 1998, novelist David Ebershoff became the Modern Library’s new Publishing Director. Ebershoff
                                 ran the imprint until 2005, stepping down to concentrate on his own writing and to become editor-
                                 at-large at Random House.
                                 In September 2000, the Modern Library launched a newly designed Paperback Classics series. Six
                                 new titles are published in the series on the second Tuesday of each month.

                                 Self Assessment

                                 Fill in the blanks:
                                  1.   In the year ......, novelist David Ebershoff became the modern librarie’s new publishing
                                       director.
                                  2.   The ......, is a publishing company founded in 1917 by Albert Boni and Horace Liveright.
                                  3.   In the year ......, the modern library launched a newly designed paperback classics series.

                                 1.1 Modern Library

                                 The Modern Library identified itself at its onset as “The Modern Library of the World’s Best Books”.
                                 In trying to keep with that identity, in 1998 they made a list of 100 novels called “Modern Library List
                                 of Best 20th-Century Novels”; an unscientific web poll to gather public opinion on the same was also
                                 conducted. The list was actually restricted to works in English, but the title of the list was not modified
                                 to reflect this, and little attention was paid to the fact in publicity for the list. The top ten books from
                                 both lists in each category are shown below. According to an article about the list in the New York
                                 Times, Executives at Random House said they hoped that as the century drew to a close their list
                                 would encourage public debate about the greatest works of fiction of the last hundred years, thus
                                 both increasing awareness of the Modern Library and stimulating sales of novels the group publishes.
                                 The lists have drawn heavy criticism. Their ranking system concerned many professional scholars
                                 and critics. The board members themselves, who did not create the rankings and were unaware of
                                 it until the list was published, expressed disappointment and puzzlement. There are only eight or
                                 nine women on the list, some highly influential works are ranked below works of questionable
                                 literary merit, and the works of major writers from many English-speaking countries apart from the
                                 USA and England - such as Australia, India, Canada, Sri Lanka and South Africa-have been ignored.
                                 There were also hypotheses that the Modern Library merely made a selection based on its stock list.

                                 The list was compiled via approval voting, by sending each board member a list of 440 pre-selected
                                 books from the Modern Library catalogue and asking each member to place a check beside novels
                                 they wished to choose. Then the works with the most votes were ranked the highest, and ties were
                                 broken arbitrarily by Random House publishers. This explains surprising results like the #5
                                 placement of Brave New World, which most of the judges agreed belonged somewhere on the list,
                                 but much lower than the very top.
                                 David Ebershoff, the Modern Library division’s publishing director, stated in a follow-up “the people
                                 who were drawn to go to the Modern Library Web site and compelled to vote have a certain
                                 enthusiasm about books and their favourite books that many people don’t, so that the voting
                                 population is skewed.” In addition, people were allowed to vote repeatedly, once per day, making
                                 the poll a measure of how much effort people would put into promoting their favorite books. Others
                                 have been more direct in their descriptions of the results; librarian Robert Teeter remarks that the
                                 ballot boxes were “stuffed by cultists.”




            2                                LOVELY PROFESSIONAL UNIVERSITY
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