Page 107 - DLIS102_LIBRARY_AND_ITS_USERS

Library and its Users

Notes 14.6 Keywords

Public Relations : Public relations primarily concerns enhancing and maintaining the image for
business, non-profit organisations, events for high-profile people such as celebraties
and politicians.
Lobby Groups : Lobby groups are established to influence government policy, corporate policy or
public opinion.
Spin : In PR, spin is sometimes a pejorative term signifying a heavily biased portrayal in
specific favour of an event or situation.
Negative PR : Negative PR also called dark public relation (DPR) is a process of destroying the
target’s reputation and corporate identity.

14.7 Review Questions

1. Define the term Negative PR.
2. What do you mean by creating interest?
3. Write a short note on stimulating demand.
4. What does optimizing the image mean?
5. Explain the public relation.
6. Write the tools used in public relations.
7. Write a short note on Targeting publics.
8. Write the needs of public relation.
9. Write the advantages and disadvantages of public relations.
10. Explain the objectives and methods of marketing.

Answers: Self Assessment

1. Public Relations Society of America (PRSA) 2. media kit
3. (a) 4. (c) 5. True 6. True

14.8 Further Readings

Lancaster, (F.W): If you want to evaluate your Library
Prasher, (R.G): Information and its communication
Laloo, (Bikika Tariaing): Information needs, information seeking behaviours and users,
Delhi, Ess Ess, 2002
Jordan, (Peter): The academic Library and its users, Gover, 1998.

Online links http://persmin.gov.in/otraining/UNDPProject/undp_modules/
http://www.smallbusinessnotes.com/starting-a-business/

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