Page 72 - DLIS104_MANAGEMENT OF LIBRARIES AND INFORMATION CENTRES

Unit 10: Periodical Section

but slightly different system. His idea was to use a flat circular disk rather than a cylinder. The Notes
advantage was that the discs could be stamped out one after another using a metal plate pressed
into hard rubber. Unlike the higher-quality cylinder-based system, mass production was now
possible. Fast forward another 10 years or so. It’s 1900 and Berliner has moved his company from
Philadelphia to Montreal. Although the rubber in his discs has been replaced by shellac, he is still
in a format war with the higher-quality cylinders produced in the United States. There, the biggest
cylinder company makes most of its money through leasing players to fairgrounds for use as
jukeboxes. The mass market is yet to be born.
Then the Berliner company makes two smart marketing decisions and changes the history of
recorded music. Up until now, its disks have been 7" in diameter with a playing time of about 2
minutes too short to use for use in people’s homes. In addition, the discs are noisy and not good at
reproducing low or high frequencies just the mid-range. This limitation is minimized by choosing
the right program material. Since the human voice consists primarily of mid-range frequencies,
and since opera singers are used to drowning out noise audiences, orchestras and other opera
singers the young gramophone company set out to Italy to look for opera singers.
Although an immediate sensation, this arrangement does not work equally well for all artists.
Soprano voices sound thin and pipe like when shorn of their harmonics; bases sound weak and
disembodied without their bottom tones. Dramatic singers have to give up their use of tone
colour, dynamic range, and artistic freedom. Reaching the climax of a line, they pull back from the
recording horn to avoid a “blast,” in a similar manner to microphone techniques used by pop and
jazz singers today. Many operatic arias are recorded audibly faster than on stage to achieve a
finished time of four minutes.

Self Assessment

Fill in the blanks:
1. An .................... is the purchase of one business or company by another company or other
business entity.
2. Acquisitions are divided into .................... and .................... .
3. .................... usually refers to a purchase of a smaller firm by a large one.
State whether the following statements are true or false:
4. An acquisition is the purchase of one business or company by another company or other
business entity.
5. The terms "demerger" "spin-off" and "spinout" are sometimes used to indicate situation
where company splits into two.

10.3 Summary

The Periodical Area is the “Information Powerhouse” through which current information
found in journals, newspapers, government publications and other serial literature are
organized and made available for use.
An acquisition is the purchase of one business or company by another company or other
business entity.

10.4 Keywords

Periodical Area : It is the information power house through which current information
found through various methods are organized and made a variable
for use.
Acquisition : It is the purchase of one business or company by another company or
other business entity.

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