Page 10 - DLIS105_REFERENCE_SOURCES_AND_SERVICES

Unit 1: Reference and Information Sources

Notes

Printing of the sheets is neither time consuming, nor costly. Moreover, they can be
distributed by hand and pasted on walls , tree trunks, and other places with ease.

Leaflets

A leaflet is a small sheet of paper folded once and printed to make two or four pages. The pages
follow the same sequence as those of a book. It is neither stitched nor stapled. It may be noted that
in U.S. and Canada, a leaflet or booklet is termed as a folder. At times, serials also appear in the
form of leaflets. Examples: Leaflet, Department of Agriculture, Bengal; Indian forest Leaflet (1941),
etc.
These leaflets contain product information, tourist information, road maps, and so on and generally
distributed free. A tourist while proceeding on a journey can conveniently carry the leaflets and use
them with utmost ease whenever necessary. Neither carrying nor using creates any difficulty. Many
publishers send blurbs of their publications by post or courier to prospective buyers. The approach
is personalised, not costly, but quite effective and can reach even the most undeveloped and remote
area of a country.

Printed Cards
Cards are printed to convey greetings, invite people to attend marriage and other ceremonies, and
so on. During Deepawali, New Year, Christmas, etc., we purchase the greeting cards and send them
to near and dear ones. At times, theses cards become valuable source of information in as much as
the card gives us information about somebody’s date of marriage, names of the bride and bridegroom
and their parents and so on. If you see the cards in the archive of a celebrity, you will know with
whom he/she had connections during his/her lifetime.

Pamphlets
As per Unesco’s definition as pamphlet is a non-periodic printed publication of 5 to 48 pages
excluding cover pages. It is stapled/ stitched and cut. Pamphlets Usually provide information on a
topic in simple language and are meant for wide range of users. Many textbooks of kindergarten
and elementary classes as well as for neo-literates are pamphlets. They are printed usually with
large fonts and colourful illustrations. Manuals supplied with various gadgets of domestic use like
fridge, washing machine, etc., are also generally pamphlets. Nowadays mobile phones have turned
into a ubiquitous gadget and become affordable. No wonder, of late mobile phones have
outnumbered landline phones just within a few years of its appearance. Companies like Airtel and
Hutch selling mobile phone connections have also brought out beautiful pamphlets for customers
in various languages. Quite often customers are to use them to call somebody outside India, or
making it roaming while going away to some other place and so on.
Some serials also appear in the form of pamphlets. Examples: Forest Pamphlets. Indian Forest
Research Institute. Dehradun. No. 1 (1908) – 16 (1916); indigo Pamphlets. Bihar Planters Association
Kolkata. No. 1 (1906) – 8 (1907).
Pamphlets are produces cheap; distributed by hand (say, in a gathering, fair, or an exhibition), post
or courier; used for a long time: do not require any gadget for reading; and can reach any part of a
country within a short time. Pamphlets in most cases are available free of cost. People in all walks of
life use pamphlets. A housewife uses pamphlets to run her microwave, fridge, etc., properly. An
amateur horticulturist uses it for producing better roses and other flowers. An engineer uses a
standard (most standards are pamphlets) to generate quality products; to install, run and maintain
a machine properly; and so on.

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