Page 197 - DLIS006_INFORMATION SOURCES AND SERVICES

Information Sources and Services

Notes 15. Neither historical dictionary nor etymological dictionary presents the history of a lexical
item.

Case Study Casio Launches, for the First Time in India, the user
Friendly Feature Packed Electronic Dictionary

CASIO India Company Private Limited, a 100% subsidiary of the JPY 341.7 Billion consumer
electronics giant Casio Computer Co. Ltd., Japan, today launched its much awaited product
Electronic Dictionary.
An Electronic Dictionary is a small handheld device with an integrated reference material
in digital form. These Electronic Dictionaries will provide grade degree of convenience in
day to day life with variety of functions like finding word meaning of any English/French
word, translation, finding correct spelling, checking plural, noun or past tense of verb.
Additionally, it also finds grammatical information about a word. It also helps us in
finding synonyms or antonyms of a word, collocations of a word, checking the parts of
speech of a word. Inbuilt speaker of the dictionary helps us in pronouncing any desired
word correctly.
Mr. Masayuki Uehara, Deputy Senior General Manager, Global Marketing Division-Tokyo,
while talking about Casio global operations said, “Casio Electronic Dictionaries have
presence in more than 8 countries and we have got very good response for these Electronic
Dictionaries in all overseas markets such as Russia, Germany, China, Korea, France etc.
We are presently No. 1 in Japan [Casio as #1 Electronic Dictionary brand in Japan, By GfK
Japan (Jan-Dec. 2010)]. Based on our success in other markets, we are expecting to get good
response from Indian Market as well.”
Mr. M. Naka, Managing Director, Casio India, said, “India is going to become economic
superpower; and hence the need of high quality writing and communication skills
particularly in English is required at all levels. These products will definitely help Indian
students and professionals in their concerned areas.”
Speaking about the target audience for these Dictionaries stated Mr. Kulbhushan Seth,
Head Sales and Marketing, Casio India Company, “This dictionary is ideally suited for
variety of users like Language students, middle & high-class students, Students preparing
for professional English language exams, language training for BPO employees, B.Ed.
schools, professional and people travelling to overseas markets. Moreover, it is very
useful teaching tool in English classes wherein teachers can give live examples to students
by connecting this dictionary with Casio projectors.”
Contd....

192 LOVELY PROFESSIONAL UNIVERSITY