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Unit 6: Consumer Behaviour: Ordinal Approach




          Indifference Curves are Convex to Origin                                              Notes

          Indifference curves are not only negatively sloped but are also convex to the origin. The convexity
          of the indifference curves implies two properties:
          1.   The two commodities are imperfect substitutes for one another
          2.   The Marginal Rate of Substitution (MRS) between the two goods decreases as a consumer
               moves along an indifference curve. This characteristic of indifference curves is based on the
               assumption of diminishing marginal rate of substitution.
          The assumption of diminishing MRS, as mentioned above, states an observed fact that if a
          consumer substitutes one commodity (X) for another (Y), his willingness to sacrifice more units

          of Y for one additional unit of X decreases, as quantity of Y decreases. There are two reasons for
          this:
          1.   Two commodities are not perfect substitutes for one another.
          2.   MU of a commodity increases as its quantity decreases and vice versa.
          Therefore, more and more units of the other commodity are needed to keep the total utility
          constant.

          Indifference Curves can neither Intersect nor be Tangent to one Another


          If two indifference curves intersect or are tangent with one another, it will reflect two rather
          impossible conclusions:
          1.   that two equal combinations of two goods yield two different levels of satisfaction.
          2.   that two different combinations – one being larger than the other – yield the same level of
               satisfaction.
          Such conditions are impossible if the consumer’s subjective valuation of a commodity is greater
          than zero. Besides, if two indifference curves intersect, it would mean negation of consistency or
          transitivity assumption in consumer’s preferences.
          Let us now see what happens when two indifference curves, IC and IC’, intersect each other at
          point A (Figure 6.1).
          Point A falls on both the indifference curves, IC and IC’. It means that the same basket of goods
          (OM of X + AM of Y) yields different levels of utility below and above point A on the same
          indifference curve.
          The inconsistency that two different baskets of X and Y yield the same level of utility can be
          proved as follows.
          Consider two other points: point B on indifference curve IC’ and point C on indifference curve
          IC both being on a vertical line.

          Points A, B and C represent three different combinations of commodities X and Y. Let us call
          these combinations as A, B and C, respectively. Note that combination A is common to both the
          indifference curves.
          The intersection of the two indifference curves implies that in terms of utility, A=B; and A=C;
          therefore A=C. But if B = C it would mean that in terms of utility,
                                ON of X + BN of Y = ON of X + CN of Y










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