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Unit 14: Rural Credit and Marketing
        Dilfraz Singh, Lovely Professional University


                         Unit 14: Rural Credit and Marketing                                      Notes




          CONTENTS
          Objective
          Introduction
          14.1 Rural Credit in India
          14.2 Credit Delivery Mechanism in Rural Finance: Multi Agency Approach
          14.3 Rural or Agricultural Marketing
          14.4 Summary
          14.5 Key-Words
          14.6 Review Questions
          14.7 Further Readings


        Objectives

        After reading this Unit students will be able to:
        •    Explain the Rural Credit in India.
        •    Discuss the Rural Marketing or Agricultural.

        Introduction

        Farmers often borrow from their own relatives in cash or kind in order to tide over temporary
        difficulties. These loans are generally contracted in an informal manner; they carry low or no interest
        and they are returned soon after the harvest. Farmers, particularly small farmers and tenants, depend
        upon landlords and others to meet their financial requirements. This source of finance has all the
        defects associated with money-lenders, traders and commission agents. Interest rates are exorbitant.
        Often the small farmers are cheated and their lands are appropriated. The landless labourers are
        forced to become bonded slaves. What is worse, this source of finance is becoming more important.
        Marketing of his produce is the most important activity of a farmer. This is particularly tore in the
        case of small farmers who have surpluses for marketing.
        14.1 Rural Credit in India

        The financial requirements of the Indian farmers can be classified into three types depending upon
        the period and the purpose for which they are required :
        Period of Credit
        (a)  Farmers need funds for short periods of less than 15 months for the purpose of cultivation or
             for meeting domestic expenses. For example, they want to buy seeds, fertilisers, fodder for
             cattle, etc. They may require funds to support their families in those years when the crops have
             not been good or adequate for the purpose. Such short-period loans are normally repaid after
             the harvest.
        (b)  The farmers require finances for medium period ranging between 15 months and 5 years for
             the purpose of making some improvement on land, buying cattle, agricultural implements, etc.
             These loans are larger than short-terms loans and can be repaid over longer periods of time.
        (c)  The farmers need finances for the purpose of buying additional land, to make permanent
             improvements on land, to pay off old debt and to purchase costly agricultural machinery. These
             loans are for long periods of more than 5 years.


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