Page 311 - DHIN504_ANUVAAD_EVAM_KAARYALYI_HINDI

vuqokn ,oa dk;kZy;h fganh

uksV pj.k vxzlj gSaA fiQj Hkh] okf.kT;] chek vFkkZr~ O;kolkf;d {ks=k osQ vuqokn ls lacafèkr oqQN leL;k,¡ vkSj
oqQN nqcZyrk,a gSa] ftldh vksj b'kkjk djrs gq, vuqokn&eeZK MkW- th- xksihukFku dgrs gSa fd O;kolkf;d
{ks=k osQ fof'k‘ 'kCn] vfHkO;fDr;ka vkfn vuqokndksa osQ fy, leL;k,a mRiUu djrh gSaA pwafd iz'kklu vkSj
dkuwu ls Hkh bldk lacaèk gS] blfy, oqQN rks ikfjHkkf"kd 'kCnksa dk vuqokn Hkh blesa gksrk gSA foKkiu osQ
vfrfjDr] O;kolkf;d i=k]lwpuk lkexzh] funsZ'k] mn~?kks"k] ukeiV~V rFkk vU; iz'kklfud egÙo osQ dk;Z Hkh
blesa lekfgr gSaA cSadkas osQ jkԻhdj.k osQ lkFk gh tuHkk"kkvksa osQ iz;ksx ij cy fn;k tk jgk gS vkSj bl dkj.k
ls cSadksa esa okf.kfT;kuqokn dh laHkkouk,a c<+ jgh gSaA jsyos vkfn vU; foHkkxksa esa Hkh okf.kfT;uqokn dk egÙo
c<+rk tk jgk gSA

28-2 okf.kT; ,oa O;olkf;d vuqokn dh leL;k,¡

okf.kT; ,oa O;olkf;d vuqokn dk {ks=k bruk O;kid gS fd fcuk vuqokn osQ dk;Z gh ugha py ldrk gSA
ijUrq fcuk izf'k{k.k osQ bl dk;Z dks lEiUu ugha fd;k tk ldrk gSA bl dk;Z dh lEiUurk esa dfri;
O;kogkfjd dfBukb;ka Hkh gSa] ftudk fuokj.k vko';d gksrk gSA os dfBukb;ka fuEufyf[kr gSaµ

1- lVhd lekukFkhZ 'kCn dk p;u
okf.kfT;d vuqokn djrs le; lVhd lekukFkhZ 'kCn dk p;u ,d tfVy dk;Z gSA lekukFkhZ 'kCn oLrqr%
vFkZ dh n`f"V ls ^,d leku* ugha gksrs gSaA muesa lw{e vFkZ&fofHkUurk gksrh gSA vr% dHkh&dHkh Ïksr Hkk"kk
(ewyHkk"kk) osQ fdlh 'kCn osQ fy,] y{; Hkk"kk (ftlesa vuqokn fd;k tk jgk gS) esa fcYoqQy ogha vFkZ
èofur djus okyk 'kCn&p;u ,d tfVy dk;Z gks tkrk gSA fgUnh rFkk vaxzsth Hkk"kk osQ oqQN 'kCnksa osQ
ikjLifjd vuqokn dks ysdj bl dfBukbZ dks le>k tk ldrk gSA vaxzsth Hkk"kk osQ Data, Economy, Form,
Outstanding 'kCnksa osQ fgUnh Hkk"kk esa lekukFkhZ 'kCnksa dk p;u djrs le; muosQ dbZ :i feyrs gSaµ
Data µlkexzh] vkadM+s lkapf;dh
Form µizi=k] :i] iQkeZ
Economy µvFkZO;oLFkk] ferO;f;rk] fdiQk;r
Outstanding µckdh] vizkIr] mRÑ"VA

vaxzsth osQ mi;qZDr 'kCnksa osQ fgUnh esa dbZ lekukFkhZ 'kCn gSaA vr% mi;qDr 'kCn dk p;u dfBu dk;Z cu
tkrk gSA blh izdkj fgUnh ls vaxzsth esa vuqokn djrs le; Hkh ;gh dfBukbZ lkeus vkrh gS] tSlsµ
fuos'kµInvestment, Concentration, Penetration
LFkkukUrj.kµSubstitution, Transfer.

fgUnh osQ fuos'k ;k LFkkukUrj.k 'kCnksa dk vaxzsth esa vuqokn djrs le; lVhd lekukFkhZ 'kCn dk p;u cM+k
tfVy dk;Z gSA
Lo&ewY;kadu

fn, x, dFku osQ lkeus lgh vFkok xyr × dk fu'kku yxkb,µ
1- okf.kT;d vuqokn esa pw¡fd fopkj ugha gksrs vr% ;g vklku gksrk gSA

2- okf.kfT;d vuqokn djrs le; dfBu 'kCnksa ls cpuk pkfg,A
3- okf.kfT;d vuqokn eas tc ikfjHkkf"kd 'kCnkoyh ls dke ugha pyrk ogka
Hkkokuqokn dk lgkjk ysuk iM+rk gSA
4- okf.kfT;d vuqokn osQoy cSafoaQx {ks=k esa gh egÙoiw.kZ gSA

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