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Methodology of Social Research Sukanya Das, Lovely Professional University

notes unit-15: scaling and Measurement

contents
objectives
introduction
15.1 Definition of Scales
15.2 Utility of scales
15.3 Difficulties of Sociological Scaling
15.4 types of scales
15.5 Measurement of Attitudes

15.6 Difficulties in Measuring Attitudes
15.7 Methods of Measuring Attitudes
15.8 opinion scale
15.9 thurstone Method of scale
15.10 Likert Method of scale
15.11 Point scales
15.12 summary

15.13 Keywords
15.14 review Questions
15.15 further readings

objectives

After studying this unit students will be able to:
y Know the utility of scales
y Know the methods of measuring attitudes.

introduction

scaling methods are the pointers of those processes through which we measure any object or
phenomenon or express any of its characteristic in quantitative form. for e.g., if we say that on
measurement a cloth is of two meters then we are expressing a characteristic i.e. length of cloth in
quantitative form and help other in developing a definite and clear belief about the length of the
cloth. Such measurement of material or natural things is easy because for measuring them definite
scales have been developed. for e.g. for measuring heat and cold and for expressing the results in
degrees, special equipments are there, for measuring fever thermometer, for measuring the length of
material things yards, feet, meter etc, special equipments are there for expressing the measurement

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