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Unit 7: Organising




          9.   Span of Management: No superior at a higher level should have more than six immediate  Notes
               subordinates. The average human brain can effectively direct three to  six brains (i.e.,
               subordinates).
          10.  Communication: A  good communication  sub-system is  essential for  smooth flow  of
               information and understanding and for effective business performance.

          11.  Flexibility: The organisation is expected to provide built in devices to facilitate growth
               and expansion without dislocation. It should not be rigid or inelastic.




              Task  Choose three organisations of your choice in the FMCG industry.
             1.  Analyse their organisational design and structure.
             2.  Differentiate among their productivity on the basis of their structures.

             3.  Analyse the effect of their different structures on their success.

          7.3.4  Formal and Informal Organisation

          The formal organisation refers to the structure of jobs and positions with clearly defined functions
          and relationships as prescribed by the top management. This type of organisation is built by the
          management to realise objectives of an enterprise and is bound by rules, systems and procedures.
          Everybody is assigned a certain responsibility for the performance of the given task and given
          the  required amount  of authority for carrying it out. Informal organisation, which does not
          appear  on  the  organisation  chart,  supplements  the  formal  organisation  in  achieving
          organisational goals effectively and efficiently. The working of informal groups and leaders is
          not as simple as it may appear to be. Therefore, it is obligatory for every manager to study
          thoroughly the working pattern of informal relationships in the organisation and to use them
          for achieving organisational objectives.

          1.   Formal Organisation: Chester I Bernard defines formal  organisation as  -"a system  of
               consciously coordinated activities or forces of two or more persons. It refers to the structure
               of well-defined jobs, each bearing  a definite  measure of  authority, responsibility and
               accountability." The essence of formal organisation  is conscious common purpose and
               comes into being when persons:
               (a)  Are able to communicate with each other
               (b)  Are willing to act, and
               (c)  Share a purpose.

               The formal organisation is built around four key pillars. They are:
               (a)  Division of labour
               (b)  Scalar and functional processes
               (c)  Structure, and

               (d)  Span of control
               Thus, a formal organisation is one resulting from planning where the pattern of structure
               has already been determined by the top management.








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