Page 180 - DCOM102_DMGT101_PRINCIPLES_AND_PRACTICES_OF_MANAGEMENT

Principles and Practices of Management

Notes Usually, in an organisation, work is divided along functional lines, resulting in specialists
taking care of manufacturing, financing, personnel, marketing functions. Over a period of time,
these specialists tend to limit their ability to look beyond their own narrow speciality and
become are more interested in developing their own departments. Coordination between such
employees is must so as to let them mingle with the others in various departments.
10.5.2 Importance of Coordination

Coordination is important to the success of any enterprise. It helps an organisation in the
following ways:

Coordination pulls all the functions and activities together. Waste motions, overlapping and
duplication of efforts, misuse of resources are, thus, prevented. Coordination, enables an
organisation to use its resources in an optimum way. The resources flow through productive
channels, paving the way for required quality and quantity of output. Efficiency is thus improved.
Coordination brings unity of action and direction. Members begin to work in an orderly manner,
appreciating the work put in by others. They understand and adjust with each other by developing
mutual trust, cooperation and understanding. They move closer to each other. In short, it
improves human relations.
According to Fayol, where activities are well-coordinated, each department works in harmony
with the rest. Production knows its target; maintenance keeps equipment and tools in good
order; Finance procures necessary funds; Security sees to the protection of goods and service
personnel and all these activities are carried out in a smooth and systematic manner. Coordination,
thus, creates a harmonious balance between departments, persons and facilities. This in turn,
helps in meeting goals efficiently and effectively.

The importance of coordination, largely lies in the fact that it is the key to other functions of
management like planning, organising, staffing, directing and controlling. The different elements
of a plan, the various parts of an organisation and phases of a controlling operation must all be
coordinated. Coordinating makes planning more purposeful, organisation more well-knit, and
control more regulative and effective.

10.6 Principles of Coordination

Mary Parker Follet has brought forth various principles of coordination in the following fashion:
1. Principle of direct contact: In the first principle, Mary Parker Follet states that coordination
can be achieved by direct contact among the responsible people concerned. She believes,
that coordination can be easily obtained by direct interpersonal relationships and direct
personal communications.
2. Early stage: Coordination should start from the very beginning of planning process. At
the time of policy formulation and objective setting, coordination can be sought from
organisational participants. Obviously, when members are involved in goal-setting,
coordination problem is ninety percent solved.
3. Reciprocal relationship: As the third principle, Mary Follet states, that all factors in a
situation are reciprocally related. In other words, all the parts influence and are influenced
by other parts.
4. Principle of continuity: The fourth principle, advocated by Follet, is that coordination is a
continuous and never-ending process. It is something which must go on all the times in
the organisation. Further, coordination is involved in every managerial function.

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