Page 79 - DCOM102_DMGT101_PRINCIPLES_AND_PRACTICES_OF_MANAGEMENT
P. 79

Unit 4: Forecasting and Premising




               techniques is that the forces responsible for creating the past, will continue to operate in  Notes
               the future. This is often a valid assumption when forecasting short term horizons, but it
               falls short when creating medium and long term forecasts. The further out we attempt to
               forecast, the less certain we become of the forecast.
          3.   Consensus methods: Forecasting complex systems often involves seeking expert opinions
               from more than one person. Each is an expert in his own discipline, and it is through the
               synthesis of these opinions that a final forecast is obtained.

          4.   Simulation methods: Simulation methods involve using analogs to model complex systems.
               These analogs can take on several forms. A mechanical analog might be a wind tunnel for
               modeling aircraft performance. An equation to predict an economic measure would be a
               mathematical analog. A metaphorical analog could involve using the growth of a bacteria
               colony  to  describe  human  population  growth.  Game  analogs  are  used  where  the
               interactions of the players are symbolic of social interactions.
          5.   Cross-impact matrix method: Relationships often exist between events and developments
               that are not revealed by univariate forecasting techniques. The cross-impact matrix method
               recognizes that the occurrence of an  event can, in turn,  affect the likelihoods of  other
               events.
          6.   Scenario: The scenario is a narrative forecast that describes a potential course of events.
               Like the  cross-impact matrix  method, it  recognizes the  interrelationships of  system
               components. The scenario describes the impact on the other components and the system as
               a whole. It is a "script" for defining the particulars of an uncertain future.
          7.   Decision trees: Decision trees originally evolved as graphical devices to help illustrate the
               structural relationships between alternative choices. These trees were originally presented
               as a  series of  yes/no (dichotomous) choices. As our understanding  of feedback loops
               improved, decision trees became more complex. Their structure became the foundation of
               computer flow charts. An example of a decision tree is illustrated in Figure 4.1.
                                      Figure  4.1: Decision  Tree

                                               Outcome 1
                                                              – Decision
                                               Outcome 2
                         A
                                                              – Uncertainty (external event)
                                    C

                                               Outcome 3
                 1
                                               Outcome 4
                                               Outcome 5
                                   2
                                               Outcome 6
                         B
                                               Outcome 7

          8.   Economic Forecasting: Economic forecasting  is one of the common  types of  external
               forecasting. The basic aim of economic forecasting is to predict business fluctuations, i.e.,
               fluctuations in general economic activity. Depending on the nature of the business, these
               fluctuations affect the success or failure of business in various ways.






                                           LOVELY PROFESSIONAL UNIVERSITY                                   71
   74   75   76   77   78   79   80   81   82   83   84