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Neha Tikoo, Lovely Professional University Unit 14: Changes in Business Environment
Unit 14: Changes in Business Environment Notes
CONTENTS
Objectives
Introduction
14.1 Technological Advancement
14.1.1 Application of Technology
14.1.2 Technological Literacy
14.1.3 Technology: The Key to Competitiveness
14.1.4 Technology and India
14.2 Globalisation
14.3 Summary
14.4 Keywords
14.5 Self Assessment
14.6 Review Questions
14.7 Further Readings
Objectives
After studying this unit, you will be able to:
Discuss the role technological advancement
Assess the impact of globalisation
Introduction
At least three major developments have occurred that have changed dramatically the business
environment. First, technology has been developed that has made information preparation and
dissemination inexpensive. This technology has taken the form of low cost, high-speed digital
and cable video and data transmission, hardware that produces information quickly and easily,
and the development of software that makes preparation, data, and communication tools
available to individuals who previously did not have access to needed information. With these
technology developments, time, space, and other temporal constraints to information have
been reduced and, in many cases, eliminated.
A second major development that has significantly impacted business has been globalization.
Faster methods of transportation, together with instantaneous information, have allowed the
world to become one giant marketplace.
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