Page 46 - DMGT401Business Environment

Unit 1: Indian Business Environment

11. India has changed a lot after the LPG policy was introduced in 1991. This shows that Notes
business environment is ………………….
12. ………………… helps in study of strategic positioning of the firm and help to assess the
business environment also with respect to the competition.
13. Automobile majors like Mercedes Benz, BMW, Volkswagen, Rolls Royce etc. all are a part
of …………………..
14. For a firm like ITC and HUL, widespread distribution is one of it's ……………………..
15. In ………………. the lookout for information is in a more structured and systematic manner.
16. The period of …………… five year plan saw a significant growth in the transportation and
communications expenditure.

1.9 Review Questions

1. "The relation between a business and an environment is not a one way affair". Comment.
2. Analyse how Indian automobile market has changed over these years. What are the critical
success factors for some of the major players in this industry?
3. India's industrial outlook changed significantly after 1991. Why and how?
4. Discuss the major changes that have taken place in India's political scenario over the years.
Has the situation improved or worsened? Give reasons.
5. How do the demographic variables decide the marketing mix of the organisation? Explain
with detailed example of any two companies from different industries.
6. "Environment is dynamic and multi-faceted". Discuss.

7. A company should not only monitor its own performance but competition also. Why is it
so important to assess the competition? Take any close competitors from any industry and
compare & contrast the two.
8. Suppose you are the CEO of a fast food restaurant chain. Your company wants to enter
India and position itself in the same category as McDonalds, KFC and Pizza Hut. What
factors will you have to keep in mind before entering India?
9. Is there any practical difference between scanning and monitoring? If you were to assess
the competition, which one is better for you?
10. "A good strategist always keeps an eye on development in environment." Comment.

11. Do a SWOT analysis of the Indian Tourism industry?
12. Suppose you are going a researcher interested in knowing the actual position of the
fashion industry. What will be better for you-SWOT analysis or SLEPT analysis? How will
you do analysis?
13. Discuss how volatility in crude oil prices across the world and growing import bill poses
a big threat for Indian economy.
14. What is the rationale behind the Five year plans? Do you think five years are enough for
a plan to be put up and implemented successfully? Critically analyse the planning process
in India till now.
15. Critically evaluate the eleventh five year plans. Do you think they cover all the issues that
need to be addressed? What suggestions can you give for improvement in these plans?

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