Page 103 - DENG102_COMMUNICATION_SKILLS_II

Communication Skills-II

Notes
Table 6.2: Framework for Executives

Sr. Reading Matter How to Abbreviations
No. Read
1. Routine letter, leave application, normal A A. Skim and skip judiciously
representations, routine reports, block
selections
2. Reading for speeches B B. Read aloud and practice
3. Reading for report writing to clients C C. Read, pick and rearrange around
them, then take notes
4. Catalogues, price-lists, circulars, annual D D. Skip and read related portion
reports, association activities, market carefully
conditions, bills and vouchers
5. Instructions of consequence B E. Read, mark, learn and digest
6. Relaxation and pleasure F F. Fast reading
G. Take notes
7. Calculations and formulae K H. Criticize
8. General knowledge and awareness FIGO I. Summarize and discuss
9. Textbook and treatise EGI J. Workout
10. Report and revisions HK K. Look for key points and key ideas
11. Literature on alternative L L. Compare with previous knowledge
12. Literature on entirely new products, HIKL M. Prior preparations
machine, equipment or process
13. Statutory matters EHK N. Note highlights
14. Negotiations EGHJ O. Discuss with others after reading

Self Assessment
State whether the following statements are true or false:
13. Executives should skim through speeches and reports.
14. An executive should skim the annual reports and price lists.

6.7 Techniques for Improving Retention

Memory is the store house of our experiences and learning. It is true that all the learning cannot
be stored forever, though some experiences and teachings remain forever in our memory. The
following steps will improve the practical ability to retain information:
Using Memory Aids

Acronyms and abbreviations can be used as effective devices for improving retention. For
example, the four P’s of marketing refer to product, price, place and promotion and SWOT in
strategic management refers to strengths, weaknesses, opportunities and threats. The seven C’s
of good business letter-writing are: clarity, courtesy, completeness, correctness, concreteness and
coherence.

Task Read the first 5 lines of this unit in minimum possible time and then close your
eyes and try to recite those lines. In case, you are not able to recite all the 5 lines, read again.
Follow this procedure until you are able to recite all the 5 lines without looking at them.

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