Page 89 - DCOM203_DMGT204_QUANTITATIVE_TECHNIQUES_I

Quantitative Techniques – I

Notes 8. The maintenance expenditure, per month, of your scooter:
Less than 100 100–200 200 or more
9. For major repairs, you go to:
The authorised service station The local service station

Any other workshop
10. If given a chance to purchase a new scooter, would you like to purchase the same scooter?
yes no

Signatures

Task You are the sales promotion officer of Delta Cosmetics Co. Ltd. Your company is
about to market a new product. Design a suitable questionnaire to conduct a consumer
survey before the product is launched. State various types of persons that may be approached
for replying to the questionnaire.

Did u know? Indirect oral interview is generally adopted by the police department for the
collection of information regarding bad elements of a locality.

Self Assessment

State whether the following statements are true or false:
8. The accuracy of collected data depends, to a large extent, upon the training and attitude of
the investigator and the supporting attitude of the respondents.

9. The collected data are often non homogeneous and comparable.
10. A questionnaire consists of a list of questions pertaining to the investigation.
11. The information obtained through mailing the questionnaires to the respondents is
generally incomplete and unrepresentative.
12. There is no basic difference between a questionnaire and a schedule.
13. The quantity of information collected through the filling of a questionnaire depends, to a
large extent, upon the drafting of its questions.
14. Simple alternative questions are answered by yes/no or right/wrong, etc.
15. Closed questions are to be answered by the respondent in his own words.

5.3 Sources of Secondary Data

The data, collected and used by some other person or agency for an investigation in the past,
when used for the investigation of a current problem, is known as secondary data.

5.3.1 Secondary Data

Secondary data may be available in published or unpublished form. In published form, the data
are available in magazines, research papers, newspapers, government publications, international
publications, etc.

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