Page 106 - DMGT401Business Environment
P. 106

Unit 4: Political Environment




          4.1 Political and Government Environment                                              Notes

          In India, the British came for business and did everything here for money; but all this changed
          the whole political system of India. Not only this, the Indian freedom movement  acquired
          strength to fight against Britishers when the common man, including  farmers and artisans
          joined the movement. Gandhiji's first organized campaign in India was in Champaran for the
          economic rights of the peasants of Champaran. Similarly, the second big campaign which earned
          the title 'Sardar' for Sardar Vallabh Bhai Patel was 'Bardoli Satyagraha.' The results of political
          movements like Swadeshi and Dandi March too, lay in economics.
                           Figure  4.1: Economics  and Politics  are Closely  Related

                                             Economics




                                              Politics

          After the Second World War many countries were devastated and had to begin their journey
          towards development and growth afresh. Simultaneously, a few countries like India which won
          freedom too, had to begin start their journey towards development. But these countries chose
          different routes to reach their destination. While some chose the capitalist path, others followed
          the communist way, and certain other countries choose a mixed economy. But selection of the
          economic system was not on the basis of economic merits alone. It was the prevailing political
          system and the political beliefs in the respective country which governed its fate.
          So it is clear that economics and politics are closely related. It is the beliefs of political leaders
          that decides  the fate of economic policies and it is  the economic condition of a country and
          masses which influences the political fate of the country.
          This unit throws light on this topic with the objective of demonstrating how a government can
          influence business. It is the government that influences business and in some countries it even
          decides the following things:
          1.   What to produce?
          2.   Where to produce?
          3.   When to produce?
          4.   How much to produce?
          5.   How to produce? (manufacturing process)
          6.   To whom to sell?
          7.   How to distribute?
          8.   What should be the price?

          Answers to these questions lies with the government to a great extent. It is true that in India,
          before liberalisation, license and permit raj was so deeply ingrained that before starting any
          venture,  an entrepreneur  or industrial  house  needed  not  only  to  get  registered  with  the
          government authority, but also to obtain various licenses from the government.
          Not only this, in India prior to 1991 it was the government that decided what the private sector
          would produce, and where and how much it would produce. In fact, it was not the market forces
          but the government that used to decide the interest rate and forex rate. Business was at the mercy




                                            LOVELY PROFESSIONAL UNIVERSITY                                   99
   101   102   103   104   105   106   107   108   109   110   111