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Unit 7: Socio-cultural Environment




          7.7.6  Arguments for Corporate Social Responsibility                                  Notes

          The major arguments supporting a role for the social responsibility of business are as follows:
          1.   Public Expenditure: There is a deep conviction within sections of the public that business
               has a clear obligation towards the greater good of the society.

          2.   Long Run Viability:  If a business fails to meet this need, other groups will assume the
               responsibility and the power that goes with it.
          3.   Public Image: Socially responsible behaviour creates a positive public image for business.


                 Example: Tata and Birla enjoy a very good image among people because of their social
          welfare programmes.
          4.   Better Environment:  Businesses can create  a better environment, which will be more
               conducive to future business success.
          5.   Avoidance of Government Regulation:  If  business is  perceived  as  meeting its social
               obligations, costly and restrictive government regulations can be avoided.

          6.   Balance of Responsibility and Power: Since a business already has a great deal of social
               power, its social responsibility should be of equal importance.
          7.   Let Business Try: Since other social institutions have failed to resolve many social problems,
               it's time to give business a try.
          8.   Business has the Resources: Business has a reservoir of capital and expertise that has great
               potential for public service.
          9.   Problems can become Profit: If the innovative skills of businesses can be applied to social
               problems, some efforts might lead to profits in the traditional business sense.

          10.  Prevention is Better than Cure: If there are any further delays in resolving social problems
               they are only going to become worse.
          11.  Shareholder Interest: Businesses will prosper from an improved social environment.

          7.7.7 Arguments against Corporate Social Responsibility

          The major arguments against assumption of broad social responsibilities include:

          1.   Loss of Profit Maximization: Diverting resources away from the firm to socially responsible
               programmes  undermines  the  principles  of  the  competitive  market  and  deprives
               shareholders of rightful economic gain.
          2.   Cost: Social obligations can be very expensive and may render firm unable in going for
               attractive business investment; or it may even have to go out of business.
          3.   Lack of Skills: Most of businessmen do not have the requisite skills and training to work
               effectively on social issues.

          4.   Dilution of Purpose: The pursuit of social goals may dilute the economic productivity of
               the firm.

          5.   Too Much Power: Business can be said to already possess much power without encouraging
               it to increase its social influence.







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