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Neha Tikoo, Lovely Professional University                          Unit 14: Changes in Business Environment





                    Unit 14: Changes in Business Environment                                    Notes


             CONTENTS

             Objectives
             Introduction

             14.1 Technological Advancement
                 14.1.1  Application of Technology

                 14.1.2  Technological Literacy
                 14.1.3  Technology: The Key to Competitiveness

                 14.1.4  Technology and India
             14.2 Globalisation

             14.3 Summary
             14.4 Keywords

             14.5 Self Assessment
             14.6 Review Questions

             14.7 Further Readings

          Objectives

          After studying this unit, you will be able to:
               Discuss the role technological advancement

               Assess the impact of globalisation
          Introduction


          At least three major developments have occurred that have changed dramatically the business
          environment. First, technology has been developed that has made information preparation and
          dissemination inexpensive. This technology has taken the form of low cost, high-speed digital
          and cable video and data transmission, hardware that produces information quickly and easily,
          and  the  development of software that makes  preparation, data, and communication  tools
          available to individuals who previously did not have access to needed information. With these
          technology developments, time, space, and other temporal constraints to information have
          been reduced and, in many cases, eliminated.

          A second major development that has significantly impacted business has been globalization.
          Faster methods of transportation, together with instantaneous information, have allowed the
          world to become one giant marketplace.










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