Page 8 - DMGT401Business Environment
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Tanima Dutta, Lovely Professional University                            Unit 1: Indian Business Environment





                        Unit 1: Indian Business Environment                                     Notes


             CONTENTS
             Objectives
             Introduction

             1.1  Theoretical Framework of Business Environment
                 1.1.1 Internal Environment
                 1.1.2 External Environment

                 1.1.3 Micro Environment
             1.2  Recent Developments in Political, Economic and Social Environment
             1.3  Techniques of Environmental Scanning and Monitoring
                 1.3.1 Environmental Analysis
                 1.3.2 Environment Technology Opportunities Portal

                 1.3.3 PESTLE
                 1.3.4 Social, Legal, Economic, Political and Technological (SLEPT) Analysis
                 1.3.5 Methods of Scanning the Business Environment

                 1.3.6 Scanning the Macro Environment
             1.4  SWOT Analysis of Indian Economy
             1.5  Planning in India
                 1.5.1 Brief View of Five Year Plans
                 1.5.2 Five Year Plans: Target vs. Achievements

             1.6  Summary
             1.7  Keywords
             1.8  Self Assessment

             1.9  Review Questions
             1.10 Further Readings

          Objectives

          After studying this unit, you will be able to:
               Assess the theoretical framework of business environment
               Discuss the recent developments in political, economic and financial environment

               Explain the techniques of scanning the environment
               Conduct a SWOT analysis of the Indian economy
               State the achievements of five year plans in India.







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