Page 18 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes
Example: The following hypothesis may be formulated about the programmes:
1. The programmes in various channels are useful by way of entertainment to the viewers.

2. Viewers feel that TV is a boon for their children in improving their knowledge- especially,
fiction and cartoon programmes.

1.4.3 Applied Research

Applied research aims at finding a solution for an immediate problem faced by any business
organization. This research deals with real life situations.

Example: "Why have sales decreased during the last quarter"? Market research is an example
of applied research. Applied research has a practical problem-solving emphasis. It brings out
many new facts.
1. Use of fibre glass body for cars instead of metal.
2. To develop a new market for the product.

1.4.4 Pure/Fundamental Research or Basic Research

Gathering knowledge for knowledge's sake is known as basic research. It is not directly involved
with practical problems. It does not have any commercial potential. There is no intention to
apply this research in practice. Tata Institute of Fundamental Research conducts such studies.

Example:Theory of Relativity (by Einstein).

1.4.5 Conceptual Research

This is generally used by philosophers. In this type of research, the researcher should collect the
data to prove or disapprove his hypothesis. The various ideologies or 'isms' are examples of
conceptual research.

Did u know? Conceptual Research is related to some abstract idea or theory.

1.4.6 Causal Research

Causal research is conducted to determine the cause and effect relationship between the two
variables.

Example: Effect of advertisement on sales.

1.4.7 Historical Research

The name itself indicates the meaning of the research. Historical study is a study of past records
and data in order to understand the future trends and development of the organisation or
market. There is no direct observation. The research has to depend on the conclusions or
inferences drawn in the past.

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