Page 30 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes 2. Cultural and technological changes can act as a source for research problem identification.
Why/why not?
3. Defining a research problem properly is a prerequisite for any study. Why?

4. What precautions should be taken while formulating a problem?
5. If you are appointed to do a research for some problem with the client, what would you
take as the sources for problem identification?

6. It may be a problem and at the same time, it can also be viewed as an opportunity. Why/
why not?
7. In some cases, some sort of preliminary study may be needed. Which cases are being
referred to and why?
8. A problem well defined is half solved. Comment.
9. While you define a research problem what do you try to do?

10. What do you think as the reason behind specialists suggesting to avoid selecting the first
problem that you encounter?

Answers: Self Assessment

1. articulate 2. formulation

3. what a problem is 4. conclusive
5. researcher 6. carefully
7. marketing 8. negative
9. problem 10. Cultural, technological
11. specific problem 12. reduce

13. defined 14. expectation
15. identify

2.9 Further Readings

Books C R Kotari, Research Methodology, Vishwa Prakashan.
Cooper and Schinder, Business Research Methods, TMH.

David Luck and Ronald Rubin, Marketing Research, PHI.
Naresh Amphora, Marketing Research, Pearson Education.
S. N. Murthy and U. Bhojanna, Business Research Methods, 3rd Edition, Excel Books.

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