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Indian Financial System

Notes "Financial Health Check" (FHC) Aviva's sales force has been able to establish its credibility
in the market. The FHC is a free service administered by the FPAs for a need-based
analysis of the customer's long-term savings and insurance needs. Depending on the life
stage and earnings of the customer, the FHC assesses and recommends the right insurance
product for them.
Aviva pioneered the concept of Bancassurance in India, and has leveraged its global
expertise in Bancassurance successfully in India. Currently, Aviva has Bancassurance tie-
ups with ABN Amro Bank, the Lakshmi Vilas Bank Ltd., Punjab & Sind Bank, IndusInd
Bank, Co-operative Banks and Regional Rural Banks.

When Aviva entered the market, most companies were offering traditional life products.
Aviva started by offering the more modern Unit Linked and Unitised With Profit products
to the customers, creating a unique differentiation.
Aviva has 223 Branches in India supporting its distribution network. Through its
Bancassurance partner locations, Aviva products are available in close to 3,000 towns and
cities across India. Aviva is also keen to reach out to the underprivileged that have not had
access to insurance so far. Through its association with Basix (a micro financial institution)
and other NGOs, it has been able to reach the weaker sections of the society and provide
life insurance to them.

14. Sahara India Life Insurance Company Ltd. (SILICL): Sahara India Life Insurance Company
Ltd. (SILICL) is today the first wholly Indian-owned Life Insurance Company in the private
sector. They launched the operations on 30 October 2004 after being granted license to
operate as a life insurer in India by Insurance Regulatory and Development Authority on
6 February 2004 .
15. Shriram Life Insurance Company: Shriram Life Insurance Company is the joint venture
between the Shriram Group and the Sanlam Group.

The Shriram Group is one of the largest and well-respected financial services conglomerates
in India. The Group's main line of activities in financial services include chit fund, truck
financing, consumer durable financing, stock broking, insurance broking and life insurance.
Sanlam Life Insurance Limited, a part of the Sanlam Group, is one of the largest providers
of life insurance in South Africa with 3.2 million individual policies under administration.
It has a significant presence across South Africa, United Kingdom and Namibia and is a
major provider of life insurance, retirement annuities, saving and investment products,
personal loans, home loans and trust services to individuals.
16. Bharti AXA Life Insurance: Bharti AXA Life Insurance is a joint venture between Bharti,
one of India's leading business groups with interests in telecom, agri business and retail,
and AXA, world leader in financial protection and wealth management. The joint venture
company has a 74% stake from Bharti and 26% stake of AXA.
The company launched national operations in December 2006. Today, Their business
philosophy is built around the promise of making people "Life Confident".

17. Future Generali: Future Generali is a joint venture between the India-based Future Group
and the Italy-based Generali Group. Future Generali is present in India in both the Life
and Non-Life businesses as Future Generali India Life Insurance Co. Ltd. and Future
Generali India Insurance Co. Ltd.
Future Group is one of India's leading business houses with multiple businesses spanning
across the consumption space. While retail forms the core business activity of Future
Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and

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