Page 5 - DMGT545_INTERNATIONAL_BUSINESS

CONTENT

Unit 1: International Business An Overview 1
Hitesh Jhanji, Lovely Professional University

Unit 2: Theories of International Trade 21
Hitesh Jhanji, Lovely Professional University

Unit 3: Cultural and Social Environment 46
Neha Kholsa, Lovely Professional University

Unit 4: Technological Environment 62
Ashwani Panesar, Lovely Professional University

Unit 5: Political and Economic Environment 70
Ginni Nijhawan, Lovely Professional University

Unit 6: Modes of Entering International Business 91
Ashwani Panesar, Lovely Professional University

Unit 7: Foreign Direct Investment 119
Pooja, Lovely Professional University

Unit 8; World Trade Organization 147
Ginni Nijhawan, Lovely Professional University

Unit 9: International Financial Institutions-I 176
Hitesh Jhanji, Lovely Professional University

Unit 10: International Financial Institutions-II 195
Hitesh Jhanji, Lovely Professional University

Unit 11: Basics of International Marketing 209
Hitesh Jhanji, Lovely Professional University

Unit 12: Basics of International HRM 224
Navneet Kaur, Lovely Professional University

Unit 13: Basics of International Accounting and Financial Management 240
Pooja, Lovely Professional University

Unit 14: International Production and Logistics Management 257
Ashwani Panesar, Lovely Professional University

Unit 15: Global Strategic Management and Business Ethics 282
Neetu Singh, Lovely Professional University