Page 144 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Strategic Management

Notes 9. Is using a combination of strategies better than using a single strategy? Justify your
answer
10. Discuss the ways in which a firm can expand. Give suitable examples.

Answers: Self Assessment

1. perspective 2. internal process
3. innovation, learning perspective 4. Stability
5. no change 6. Growth
7. Market penetration 8. development
9. Product development 10. Backward integration

11. Forward integration 12. Diversification
13. industries 14. decline

7.11 Further Readings

Books Adapted from Pearce JA and Robinson RB, Strategic Management, McGraw Hill,
NY, 2000.
W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy, Harvard Business School
Press, 2005.

Wheelen Thomas L, David Hunger J, Krish Rangarajan, Concepts in Strategic
Management and Business Policy, New Delhi, Pearson Education, 2006.

Online links www.1000ventures.com/.../im_diversification_strategies
www.balancedscorecard.org/.../AbouttheBalancedScorecard
www.marketingteacher.com/.../lesson_generic_strategies.
www.netmba.com/strategy/turnaround

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