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Strategic Management Hitesh Jhanji, Lovely Professional University
Notes Unit 4: External Assessment
CONTENTS
Objectives
Introduction
4.1 Concept of Environment
4.2 Porter’s Five Force Analysis
4.2.1 The Five Forces
4.2.2 Forces that Shape Competition
4.3 Industry Analysis
4.3.1 Framework for Industry Analysis
4.3.2 Industry Analysis
4.4 Competitive Analysis
4.5 Environmental Scanning
4.5.1 Features of Environmental Analysis
4.5.2 Techniques of Environmental Scanning
4.6 Summary
4.7 Keywords
4.8 Self Assessment
4.9 Review Questions
4.10 Further Readings
Objectives
After studying this unit, you will be able to:
Realise the concept of environment
Discuss porter's five forces theory
Explain the concept of industry analysis
Discuss environment scanning
48 LOVELY PROFESSIONAL UNIVERSITY
