Page 169 - DCOM507_STOCK_MARKET_OPERATIONS

Stock Market Operations

Notes Challenge
Publicly available sources of data, like the U.S. Census Bureau’s U.S. Imports of Merchandise,
lack certain details of transactional information, such as shipment volume and supplier
information on importers of a specific chemical. Other trade data providers want to either
limit usage to just one type of Bill of Lading and arbitrary product categories or charge
high fees for unlimited access. TMR needed a data provider that would treat it like a
partner rather than just another account.

In addition, TMR was spending nearly $2,500 on U.S. Census data to view HTS Code
driven statistics in complete detail. This data set is essential to TMR’s business, but it
needed the complete information that available trade data tools did not provide.
Solution
TMR chose Zepol Corporation because Zepol is the only U.S. Customs data provider to
allow searches across Bill of Lading types, product categories, trade lanes, and with over
six years of history. By choosing Zepol, TMR no longer had a need to buy the source data
from the U.S. Census Bureau and saved thousands because TradeView™ provided complete
access to this data which was included with its subscription. Zepol assisted TMR by diving
into special circumstances when additional research was needed and worked diligently to
add value on top of its subscription through frequent product enhancements.
The first step that TMR takes every month is to download the shipments that arrived into
Microsoft Excel® using easy-to-use, fully detailed reports from TradeIQ™. Because Zepol
does not limit the amount of information that is exposed on the Bill of Lading, this data is
the most detailed and accurate in the industry.
Results
To provide accurate shipment value information, TMR researched individual Bills of
Lading using both the House and Master Bills of Lading and combined the information
with other datasets, including U.S. Census data from TradeView™. By doing this research,
it was able to accurately trend and illustrate the prices paid by different companies importing
specific products.

Because HTS Codes are not a standard element of AMS Data, TMR performed searches
based on specific keywords. That allowed it to pick up trade names, solution percentages,
and product types. The added flexibility allowed TMR to have the most robust trade
reports in the marketplace.
TMR invested great energy into delivering reports quickly and used Zepol’s industry-
leading loading schedule to get the most recent information available. In addition, because
TradeIQ™ provides all of the date fields that are present within the data, TMR was able to
accurately understand when a shipment was expected to arrive, when it arrived at port,
and when it cleared U.S. Customs.

Due to the functionality of TradeIQ™, TMR delivered accurate reports in the timeliest
manner. TradeIQ™ provided detail and robustness that is simply unmatched. While other
data providers offered TMR a search engine for its research, only Zepol provides a daily
trade data tool that is continuously improved and a partner in meeting the needs of its
clients.
Question
Discuss the solution and result for the case issue.

Source: http://www.zepol.com/Products/TradeIQ/CaseStudies/Market-Analysis-Case-Study.aspx

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