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Communication Skills




                    Notes                                ii.  At present I am working as the branch-incharge of the above
                                                             firm at Karol Bagh. I shall like to add that I am capable of

                                                             independently handling the books of accounts of a fairly big
                                                             concern and can supervise efficiently the subordinates’ work.

                                   Testimonials              Copies of Testimonials from
                                                         i.  The Principal, P.G.D.A.V. College New Delhi.

                                                         ii.  Mr. R.R. Sharma, Manager, M/s. Sharma & Sharma Delhi.
                                   References            i.  My employer has agreed to provide reference, and you may
                                                             also refer to Dr. V.K. Rao, M.B.B.S., Mandir Lane, New Delhi.


                                   Languages Proficient in    Hindi (Mother Tongue), English, Punjabi and Dogri.
                                   I look forward to an interview with you soon.
                                                                                                  Yours faithfully,
                                   Encls: Two
                                                                                                       S.K. Batra.



                                       Task   Write a job application letter applying for the post of marketing executive. (Note:
                                     you are a fresher and you applying to a FMCG fi rm.


                                   15.5 The Covering Letter

                                   The covering letter accompanying the Resume is as important as the application letter discussed
                                   above. In fact it is an application, short and sweet, telling the recipient that all the details are
                                   attached to it. As has been pointed out above, combining the Resume and covering note together
                                   is old fashioned.

                                   1.  The covering letter is supposed to inform the employer about the details/particulars
                                       enclosed but is not supposed to be a dull or lifeless note. On the other hand, a well- drafted

                                       covering letter reflects the personality of the writer, attention to detail, communication
                                       skills and enthusiasm. Coupled with the Resume it helps the prospective employer decide
                                       whether to invite the applicant for an interview or not. The style of the covering letter
                                       should therefore be formal.

                                   Why your cover letter must impress:

                                   Cover letters are like fi rst dates–if they immediately impress an employer then he will want to
                                   learn more about you. If not, then he looks elsewhere.

                                   Your cover letter is the first document an employer reads. It must introduce you with style and

                                   class. Let me repeat this to emphasize its importance–it must introduce you with style and class.
                                   How to make your cover letter impress

                                   Present yourself as someone who can fill the employer’s need. In other words, market yourself as

                                   somebody with the specific skills and expertise that the job requires.

                                   Don’t just say, “I’m the right person.” Describe yourself with well written examples, achievements,
                                   work ethics and personality traits that specifically address each job requirement.




          166                              LOVELY PROFESSIONAL UNIVERSITY
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