Page 121 - DCAP208_Management Support Systems

Management Support Systems

Notes 7.6 Summary

Business analytics (BA) is the practice of iterative, methodical exploration of an
organization’s data with emphasis on statistical analysis.

Once the business goal of the analysis is determined, an analysis methodology is selected
and data is acquired to support the analysis.

Data visualization is the presentation of data in a pictorial or graphical format.
Visualizations convey information in a universal manner and make it simple to share
ideas with others.

Online analytical processing (OLAP) is defined as “The dynamic synthesis, analysis, and
consolidation large volumes of multi-dimensional data.”
Online analytical processing (OLAP) is a method of using multidimensional databases to
support quick reporting, frequently involving trend-analysis.
Geographical Information Systems (GIS) are computer-based systems that enable users to
collect, store, process, analyze and present spatial data.
Multimedia is a technology that encompasses various types of data and presents them in
an integrated form.

7.7 Keywords

Business Analytics: Business analytics (BA) is the practice of iterative, methodical exploration of
an organization’s data with emphasis on statistical analysis.
Data Input Subsystem: A Data Input subsystem allows the user to capture, collect, and transform
spatial and thematic data into digital form.
Data Visualization: Data visualization is the presentation of data in a pictorial or graphical
format.

GIS: Geographical Information Systems (GIS) are computer-based systems that enable users to
collect, store, process, analyze and present spatial data.
Hybrid OLAP: Hybrid OLAP divides the total data between the relational database and the
specialized storage area for storing important data elements.
Multimedia: Multimedia is a technology that encompasses various types of data and presents
them in an integrated form.
OLAP: Online analytical processing (OLAP) is a method of using multidimensional databases to
support quick reporting, frequently involving trend-analysis.
Virtual Reality GIS: Virtual Reality GIS allows the creation, manipulation and exploration of
geo-referenced virtual environments.

7.8 Review Questions

1. Explain the concept of business analytics with example.
2. Describe the importance of Data visualization.
3. What is Interactive Visualization? Illustrate with example.
4. Explain the concept of OLAP with example.

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