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Open Source Technologies

Notes Step 4: configure PHP as an Apache module
Ensure Apache is not running (use “net stop Apache2.23 from the command line) and open its
\conf\httpd.conf configuration file in an editor. The following lines given on next page should
be changed:

Line 239, add index.php as a default file name:
1. DirectoryIndex index.php index.html

DirectoryIndex index.php index.html
At the bottom of the file, add the following lines (change the PHP file locations if necessary):

1. # PHP5 module
2. LoadModule php5_module ”c:/php/php5apache2_2.dll”

3. AddType application/x-httpd-php .php
4. PHPIniDir ”C:/php”

Save the configuration file and test it from the command line (Start > Run > cmd):
1. cd \Apache2\bin

2. httpd -t
Step 5: test a PHP file

Create a file named index.php in Apache’s web page root (either htdocs or D:\WebPages) and
add this code:

<?php phpinfo(); ?>
Ensure Apache has started successfully, open a web browser and enter the address http://localhost/.
If all goes well, a “PHP version” page should appear showing all the configuration settings.

Success Story of Colgate-Palmolive

olgate-Palmolive had a unique marketing challenge in launching Colgate Wisp,
its new mini disposable toothbrush. Colgate began introducing the mini brush in
CApril, 2009 with the help from Big Fuel, a social media marketing agency. The mini
brush created a new product category for Colgate and meant marketing to a young, urban
target—18 to 25 year-old men and women—a demographic the personal care giant doesn’t
typically focus dedicated attention on. It was clear that the company needed to figure out
how to introduce the product into relevant conversations and contexts where its college
student and young professional target hangs out.

Challenge

Colgate wanted to get Wisp into the hands of young, urban consumers who are active daters.
The audience is active and mobile and dating opportunities can be created in an instant via
text. “Wisp is almost a brand new product category,” said Avi Savar, Founding Partner and
CEO of Big Fuel. “It’s an on-the-go product. The biggest challenge for us was making the
product and brand relevant to the young consumer market.” Contd...

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