Page 136 - DCAP302_ENTERPRISE_RESOURCE_PLANNING

Enterprise Resource Planning

notes 3. Project: Oracle project management application allows user to integrate the project
management environment and fully supports the lifecycle of every project in your
enterprise through the facilities like central repository of validated cost, revenue, billing
and performance data. Oracle projects application can increase top line revenue growth
and bottom line profitability.
4. Front Office: Oracle Front office solution allows user to better understand his customer with
a true customer centric application. This helps to increase the line revenues, decrease sales
and service cost. The service marketing and service solution provides the full integration
with entire enterprise suite of application.
5. Supply Chain: This simplifies supply chain process by providing a single, integrated
environment for managing the enterprise. From Supplier’s supplier to Customer’s customer,
Oracle allows effective trading partner’s collaboration and supply chain optimization.
Thus helps in gaining and sustaining competitive advantage.
6. Manufacturing: Oracle manufacturing applications are mix mode manufacturing solutions.
This support from small, single facilities environment to multi – plant environment. Oracle
manufacturing help companies increase revenue, profitability and customer loyalty by
universally capturing demand by ensuring the most efficient manufacturing process used
to produce each product.
7. Vertical Solutions: Oracle provides vertical solutions for industries including automotive,
aerospace and defense, aviations, energy upstream, financial service, high – tech public
sectors and utilities.

The strengths and weakness of oracle are:
strengths

1. Oracle’s core product is database application which forms the basic foundation of an ERP
package.
2. Good reputation of horizontal application for functionality and scalability.
3. Strong international professional services.

4. One of the top leaders in the ERP market position.
5. Sustained investment in R&D
6. Financially sound global organization.
7. Early Internet architecture adoption and entry to CRM market.

Weakness

1. Regarded as a late entrant in the ERP arena
2. Product integration issues

3. Insufficient sales execution

Task Describe the share of BAAN in ERP application into the market.

130 LoveLy professionaL university