Page 21 - DCAP302_ENTERPRISE_RESOURCE_PLANNING

Unit 1: ERP Overview

structures of the entire organization notes

figure 1.9: Business model

People Organization

Plant Material

Cost - order Product
Business model Sales Manufacturing

Accounting
stract
Con
Interdependencies and relationship among
various business functions
Processes

Program Module
Data Module
Data and program model Tables Functions,
Views,
Domains etc. Display screens
Programs etc.



Case Study reaching out
osenbluth, a privately held, family owned company, is the second largest travel
services firm in the world, with American Express being number one. Rosebluth’s
RGlobal Distribution Network (GDN) is a worldwide telecommunications network
through which the airline reservation systems are accessible. All Rosenbluth agents are
connected to GDN as most of the company’s travel software applications. Client’s planning
trips can either use the network to research or book their travel arrangements, or they can
work through a Rosebluth agent. Moreover, clients can choose to use a local Rosenbluth
agent, or they can turn to specific agents of their choice anywhere in the world.
Hal Rosenbluth of the company had this to say, “…Now we will not only connect people
by planes or trains but we will connect them through technology.”

Questions
1. How has technology helped companies like Rosenbluth deliver customized
services?
2. Is it possible for small companies to adopt technology similar to Rosenbluth’s? Why
or why not? Justify.
3. What is the significance of Rosenbluth’s statement? Give your viewpoint.

Source: Himadri Barman, Centre for Management Studies, Dibrugarh University, Dibrugarh 786 004, Assam, India

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