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Unit 5: Video

approved, Thomson Reuters uploads the files into a completely customized on-demand video notes
webcast player. Featuring both Jackson’s and the fund’s branding, the player includes links to
other fund videos in the series as well as additional resources. Viewers can access the videos
in high-resolution 800 k Windows Media or Flash streams twenty-four hours a day, seven
days a week using any modern Web browser and operating system.
Measuring the Success of Online Video

Gomez will consider both qualitative and quantitative metrics in gauging the success of the
program. “The response we get from advisors and wholesalers is important and their feedback
was one of the reasons we have expanded the use of video,” said Gomez. “In addition, we will
review the analytics Thomson Reuters provides for each of the webcasts—such as visits and
viewing time—to help us monitor how well the content is resonating with our audiences.”
Questions:

1. Explain the features of Adobe Flash.
2. What are the points kept in mind while sharing online video?

self assessment

fill in the blanks:
11. Video editing is the process of .................. and rearranging video shots.
12. .................. are a combination of aspect ratio, display resolution, colour depth and refresh
rate.
13. The CGA card came with .................. of video memory.
14. The Enhanced Grpahic Adapter (EGA) was introduced by .................. in 1984.
15. The IBMs XGA is generally considered to be a .................. pixel display.

5.10 summary

• Video is the technology of electronically capturing, recording, processing, storing,
transmitting, and reconstructing a sequence of still images representing scenes in motion.
• The main standards for broadcast video standards are NTSC, PAL, SECAM, ATSC and
DTV.

• Analogue videos have fixed number of rows.
• Digital Video Broadcasting is a suite of internationally accepted open standards for digital
television.
• All videotape formats used video heads that travelled across the surface of the tape and
left magnetic traces in the tape’s coating.

• The CD-ROM players offer slow data transfer rates, but adequate video transfer can be
achieved by taking care to properly prepare your digital video files.

• Digital display standards have evolved from early monochrome to today’s high resolution
colour.

5.11 Keywords

advanced television systems Committee (atsC) standards: They are a set of standards for
digital television transmission over terrestrial, cable and satellite networks.

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