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Unit 7: Activity Planning
with respect to their tastes, preferences, income level, purchasing power, present necessities Notes
and future needs is vital.
A sales management job might be frustrating for a bright young management graduate,
but a product management line is better and will be a challenging one, he said. Every
organisation has product managers, though they exist in different names.
Elaborating on rural markets, Mr. Prakash said, “In rural markets, emotions are much
stronger and therefore the loyalty to a product. The farmer who bought a brand wants his
son also to buy the same brand. It will take more than 15 years to get a foothold in rural
areas which means a marketer has to invest for 15 years to get a share of the rural markets.”
In his closing remarks, Mr. Prakash said, “There are many functions in a corporate. An
MBA should know all these functions as he is expected to be a multi-tasker.”
Besides the post-graduate students of management, faculty members Mr. K. Sai Manohar,
Mr. S.K. Shankar and Ms. Usha were also present on the occasion.
7.3 Summary
Project time management includes two high-level groups of processes for planning and
scheduling project activities and tasks necessary for timely completion of the project.
Developing the project implementation schedule is the second group.
Project managers have a variety of tools to develop a project schedule – from the relatively
simple process of action planning for small projects, to use of Gantt Charts and Network
Analysis for large projects.
Here, we outline the key tools you will need for schedule development.
7.4 Keywords
Selecting Team: Selecting the right team members depends on a clear understanding of the
project scope and success criteria.
Risk Multipliers: Risk is inevitable, so you need to prepare for its impact. Adding extra time to
high-risk activities is one strategy.
Crashing: This is where you assign more resources to an activity, thus decreasing the time it
takes to complete it.
7.5 Review Questions
1. Outline the essential steps involved in carrying out a activity planning for software project
management.
2. Analyze how project activities planning and scheduling is the first process group of project
time management.
3. Examine how team members define the work that needs to be done throughout the course
of the project.
4. Examine the impact of project planning iterations on activity planning.
5. What do you think would be the main factors regarding project scheduling?
6. Analyze the work of area in which project scheduling helps you.
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