Page 162 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Mandeep Kaur, LPU Unit 13: Designing and Building E-Commerce Web Site - Basics

Unit 13: Designing and Building E-Commerce Web Site - Basics

CONTENTS
Objectives
Introduction
13.1 Designing and Building E-Commerce Web site
13.2 Managing Products
13.3 Database
13.4 Shopping Cart Applications

13.5 Summary
13.6 Keywords
13.7 Self Assessment
13.8 Review Questions
13.9 Further Readings

Objectives
After studying this unit, you will be able to:
• Analyze the concept of designing and building e-commerce Web sites

• Explain managing products on an e-commerce Web site
• Explain database management for e-commerce Web sites
• Discuss shopping cart applications
Introduction

E-Commerce Web sites provide an excellent mode of expanding business across the globe. The
customers around the world can access the e-commerce Web site for shopping and various other
purposes. E-Commerce Web sites provide a virtual mode of shopping that deal with purchase of
various products or services. Building e-commerce Web sites require various tools and features for
making it user-friendly and attractive to the customers. Every shopping Web site provides a virtual
trolley or a shopping cart that stores the products selected by the customers online. The cart with items
stays visible until the customer makes the payment online.
13.1 Designing and Building E-Commerce Web site

Web site technologies provide an opportunity to build Human Machine Interfaces (HMIs) using new
technologies with high speed communication links to connect business with the global market. Creating
a Web site involves many tradeoffs involving the choice of hardware and software while developing
and running the Web site, type of audience, visual design of the site, and so on. A team dedicated for
Web site development must be skilled to make the organization’s tradeoffs effectively. The main goal of
building an e-commerce Web site is to present functionality and content through some type of visual
interface. An organization must consider the following factors before developing an e-commerce Web
site:
1. The organization must make a survey in the market and analyze the types of audience that the
Web site will serve.
2. The organization must analyze the competing organization’s market standards.
3. The organization must identify necessary requirements to market its products globally over the
Internet.

LOVELY PROFESSIONAL UNIVERSITY 155