Page 34 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Unit 2: Business Models of E-Commerce

This type of e-commerce comes in at least three forms:
1. Auctions Facilitated at a Portal

eBay is an online portal, which allows online real-time bidding on items being sold
in the Web. Intermediaries are very important in e-bay because there are millions of
consumers to sell and to buy products. Finding each other can be beneficial to both
consumers and retailers. The intermediaries act as mediators between the
consumers who need to purchase and sell. eBay charges some amount from the
sellers’ profit as a fee to bring their customers to one marketplace.
2. Peer-to-Peer Systems

Napster model, which is a protocol for sharing files between users, is used in chat
forums.
3. Classified Ads at Portal Sites

Excite Classifieds and eWanted are interactive online marketplace, where buyers
and sellers negotiate.

Trust and Safety Team of eBay

Caselet
eBay has a Trust and Safety team that is responsible for keeping the marketplace safe for people trading
with each other. eBay looks after the safety of its members by enforcing certain rules and policies that
also helps in prevention of fraud. In case of any fraud, eBay works with law enforcement and
government agencies to enforce its policies.
To ensure the safety of trade and to help build trust, eBay has developed the following programs and
resources:
eBay Feedback

Each member of the eBay Web site has a feedback score that is displayed in the seller information box of
the item-listing page. The feedback program helps to build trust among the people trading and acts as
an incentive to do the right thing.
Spoof Web site Protection

The eBay toolbar enables its members to protect their accounts by warning them when they are on a
potentially fraudulent or spoof Web site. EBay provides tutorials to its members on combating fraud
and it educates its members on how to report issues to spoof@ebay.com.

eBay Security Center
The eBay security center provides guidance to its members on buying, selling, and paying safely. It is a
valuable resource for all the users.

Source: http://www.eBay.com

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