Page 20 - DCAP109_GRAPHIC_TOOLS

Unit 1: Computer as a Design Tool

provided for a complete digital transfer of information between the graphics adapter and the Notes
monitor. Today’s monitors range from 15 to 30-inch LCDs, with resolutions matching 2560 x
1600 pixels. They are outfitted with webcams, USB hubs and audio speakers. The biggest challenge
of using such systems is picking the user interface metaphor. Although one might be tempted to
use a traditional window and mouse based environment, it is not clear that it is the most
appropriate design for this environment. Designing visualizations for large displays differs
from designing for desktop monitors due to a variety of factors, including size, resolution,
brightness, contrast and orientation. Designing the interface is equally cumbersome, since large
displays are difficult to use with a tethered mouse or keyboard. Group applications and tasks are
also very different from single-user applications.

Self Assessment

State whether the following statements are true or false:

11. Initially, each individual web page was delivered to the client as a static document.
12. A web application is an application that is accessed by users in a computer.
13. LCD means Laser Display Technology.
14. Digital Video Interface is a new kind of display device.
15. Designing visualizations for large displays differs from designing for desktop monitors.

Case Study Dodds (Corporate Identity)

fter many years of service, Dodds & Partners felt it was time to retire their existing
Identity, which was to also coincide with a rebranding to ‘Dodds Solictors LLP’.
AThey were wanting a fresh rebrand – something modern but which carried on
some similarities with the previous identity so as not to break the link with the previous
branding.
Solution
Dodds have always used a deep blue as their corporate colour combined with a basic Serif
font (Times). We kept the blue dark but picked a richer tone, and swapped out their
existing serif font for one that isn’t so common, but still carried a distinguished, ‘trustful
feel’. The logomark uses an organic ‘stone shape’ to catch the eye in conjunction with a
looped line to convey the idea of unity whilst also forming a lower case ‘d’.

Result
The new logo has positioned Dodds to take the next step in their growth. Without trying
to look too youthful and avoiding looking part of the industry termed ‘Ambulance Chasers’,
Dodds now have an identity which exudes tradition and security as well as modernity,
which befits a company of their stature. The rebranding has been followed by an increase
in new clients, as well as giving them an identity to continue to successfully compete in
the marketplace.

Testimonial
As a firm of solicitors Dodds Solicitors LLP are used to helping people with their problems
but had no idea of how to market ourselves. Thanks to the very friendly team at Adtrak we
Contd...

LOVELY PROFESSIONAL UNIVERSITY 13