Page 59 - DCAP109_GRAPHIC_TOOLS

Graphic Tools

Notes

Case Study Incisive Media Ltd. Delivers Design-rich Content for

Print, Web, and Mobile in real-time with a
Cost-effective Editorial System Based on QuarkXPress

ncisive Media is a leading global provider of specialty business news and information,
inprint, in person, and online. The company’s principal markets include financial
Iservices, legal and accounting services, marketing services, technology, and risk
management. With a dynamic publishing solution based on QuarkXPress and Quark
Publishing System, Incisive Media is now able to improve collaboration among its authors
and publishers to different platforms seamlessly. Thanks to the versatility of Quark
Publishing System, IncisiveMedia can decide which desktop publishing software best
suits the needs of each publication and still have a single unified workflow system.
Cost-savings and Intelligent Content

With Quark Publishing System, Incisive Media is able to produce intelligent content so
that it can be easily reproduced and reused. This means that all the manual, error-prone
work is a thing of the past and the company can fully reap the benefits of dynamic publishing
publish more with less.
Ron Doobay, Head of Business Systems at Incisive Media, confirms: “We definitely require
significantly fewer resources now to create more. Back in 2004 we were just creating print,
now we are ready to deliver content in print, Web, produce e-Books and publish to the
iPad. I can categorically say that QPS enables a company to deliver the 21st century
requirements with a minimum cost base. With QPS Quark is delivering excellent value for
money.”
”As a global provider of information we need to deliver accurate content for print, web
and mobile almost in real time to always be competitive in an increasingly tough market.
We have also had a long-standing aim to be neutral in terms of desktop publishing
solutions, to be able to use the programme most appropriate to the needs of our very
varied product portfolio, but to do this within a top class workflow system. Quark offered
us the opportunity to achieve this, reducing our costs, improving productivity and
maximising revenues through syndication with Quark’s dynamic publishing solutions”
said David Worsfold, Group Editorial Services Director at Incisive Media.
Challenge
z Content-reuse based on labour-intensive and error-prone practices
z Need for immediate, real-time updates to content across all platforms

z Working with different formats for different publications
Quark Solutions
z Dynamic publishing solution based on QuarkXPress and Quark Publishing System-
enabling a status-based work flow.
Results
• Improved collaboration among authors
Contd...

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