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Unit 7: Limits




          On combining the results of these two limits, we can say that demand increases from zero to   Notes
          infinitely large amount as the price falls.

          We can write total revenue as


          Further,


          which implies that total revenue increases to a limiting value a.
          To draw the graph of demand curve, we note that this is a rectangular hyperbola with centre at
          (–b, 0) and asymptotes parallel to the axes. Since a > 0, the two parts of the curve lie in first and
          third quadrants, formed by the asymptotes. The part AB of the curve, where x and p are both
          positive is the relevant demand curve, as shown in Figure 7.6.
          We can write the total revenue function as
                                 TR(x + b) – ax =  0
          or                TR(x + b) – a(x + b) =  – ab
          or                    (x + b) (TR – a) =  – ab


                                             Figure 7.6
                             p                             TR

                                                        a
                                                     (– ,  )
                                                       b

                                A
                                                    x′          0              x


                                                 B
                  (– , 0)
                   b
                x′           0                    x


          This is the equation of a rectangular hyperbola with centre at (–b, a) and asymptotes parallel to
          axes. Since right hand side of the above equation is negative, the two parts of the curve lies in
          second and fourth quadrants, formed by the asymptotes. The relevant total revenue curve is
          where TR and x are both positive, as shown in Figure 7.6.

          7.7 Summary

          z z  If a function f(x) approaches l when x approaches a, we say that l is the limit of symbolically,
               it is written as

                                            lim ( ) = l
                                               f
                                                x
                                            xÆ a
          z z  If  lim ( )f x = l  and  lim ( )g x =  m , then
                 xÆ a         xÆ a
                           =
                                    =
                         x
                                  x
                                 f
               ™    lim kf ( ) k  lim ( ) kl
                    x Æ  a    x Æ  a
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