Page 130 - Open Soource Technologies 304.indd

Web Technologies-I

Notes print_r($words);
The $words array now contains each word as an element:
Array
(
[0] => I
[1] => wonder

[2] => why
[3] => he
[4] => does
[5] => Buzz

[6] => buzz
[7] => buzz
)
When complex patterns are not needed to break a string into an array, the explode( ) function is
a better, faster choice.

String Cheese Incident (Click-and-Mortar Case Study)

he music industry’s traditional model is falling apart. Revenues have been sliding
downward for years now and many bands (along with the industry powerhouses) have
Tchosen to fight the trend to “on demand” or “music by track” choice rather than embrace it.
So with all this going on, and most bands crying the blues (no pun intended :-)) — how did
a jazzy improv/Grateful Dead sounding band from Boulder Colorado pull in $14.5 million
last year?
What you learn from their success can help you blend on line and off line channels in your
small business for incredible growth.
They did it through a solid Click-and-Mortar approach. Driving off-line consumers online
to make purchases, and allowing online consumers to become fans of the band without ever
seeing them in person.
The band has been touring nonstop for 11 years. The devoted following that they have
developed have definitely contributed to this outstanding annual cash flow. But the money
only really started rolling in during the last four years when they implemented their Click-
and-Mortar growth strategy.

From 1999 to 2004, when the rest of the music industry suffered steep declines in revenues,
String Cheese Incident watched their annual revenue rise from just about $2 million per year —
to 14.5 million! Not bad for five guys who love what they do and play relatively small venues.
Client-Centric Service with Click-and-Mortar Touch
String Cheese Incident recently battled Ticketmaster in a lawsuit and gained the right to sell
tickets to their own shows on their website. This further reinforced or credibility with fans
and gained them more loyalty with their followers by offering tickets for their shows at 10%
Contd...

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