Page 9 - DCAP303_MULTIMEDIA_SYSTEMS

Unit 1: Multimedia

Commercial notes
Much of the electronic old and new media utilized by commercial artists is multimedia. Exciting
presentations are used to grab and keep attention in advertising. Industrial, business to business,
and interoffice communications are often developed by creative services firms for advanced
multimedia presentations beyond simple slide shows to sell ideas or liven-up training. Commercial
multimedia developers may be hired to design for governmental services and nonprofit services
applications as well.
entertainment and fine arts

In addition, multimedia is heavily used in the entertainment industry, especially to develop special
effects in movies and animations. Multimedia games are a popular pastime and are software
programs available either as CD-ROMs or online. Some video games also use multimedia features.
Multimedia applications that allow users to actively participate instead of just sitting by as passive
recipients of information are called Interactive Multimedia.

education
In Education, multimedia is used to produce computer-based training courses (popularly called
CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through
a series of presentations, text about a particular topic, and associated illustrations in various
information formats. Edutainment is an informal term used to describe combining education
with entertainment, especially multimedia entertainment.
engineering

Software engineers may use multimedia in computer simulations for anything from entertainment
to training such as military or industrial training. Multimedia for software interfaces are often
done as collaboration between creative professionals and software engineers.

industry
In the Industrial sector, multimedia is used as a way to help present information to shareholders,
superiors and coworkers. Multimedia is also helpful for providing employee training, advertising
and selling products all over the world via virtually unlimited web-based technologies.

Mathematical and Scientific Research
In mathematical and scientific research, multimedia is mainly used for modeling and simulation.
For example, a scientist can look at a molecular model of a particular substance and manipulate it
to arrive at a new substance. Representative research can be found in journals such as the journal
of multimedia.

Medicine
In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the
human body is affected by diseases spread by viruses and bacteria and then develop techniques
to prevent it.
Multimedia in public places

In hotels, railway stations, shopping malls, museums, and grocery stores, multimedia will become
available at stand-alone terminals or kiosks to provide information and help. Such installation
reduce demand on traditional information booths and personnel, add value, and they can work
around the clock, even in the middle of the night, when live help is off-duty.

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