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Sarabjit Kumar, Lovely Professional University Unit 1: Introduction to E-Commerce and E-Business

Unit 1: Introduction to E-Commerce and E-Business

CONTENTS

Objectives
Introduction
1.1 E-Commerce and E-Business
1.1.1 Evolution of E-Commerce
1.1.2 Factors Fueling E-Commerce
1.2 Comparison of E-Commerce with Traditional Commerce

1.3 Media Convergence
1.4 Business Application of E-Commerce
1.4.1 Anatomy of E-Commerce Applications
1.4.2 E-Commerce Consumer Applications
1.4.3 E-Commerce Organization Applications
1.5 Need for E-Commerce and E-Business
1.6 Basics of E-Commerce: Network and Electronic Transactions Today
1.7 Summary

1.8 Keywords
1.9 Self Assessment
1.10 Review Questions
1.11 Further Readings

Objectives
After studying this unit, you will be able to:
• Define e-commerce and e-Business
• Compare e-commerce with traditional commerce

• Understand media convergence
• Explain the business applications of e-commerce
• Discuss the need for e-commerce and e-Business
• Describe the basics of e-commerce: network and electronic transaction today
Introduction

Commerce includes purchase, sale, and exchange of commodities. Therefore, it can be defined as an
exchange of commodities or all activities involved in transferring goods from producers to consumers.
Commerce has been a major part of human lives since the beginning of history. The implementation of
the Internet has created a paradigm shift in the way businesses are conducted today. The past decade
has witnessed the emergence of a new kind of commerce known as e-commerce.
According to the European Union’s Web site, e-commerce is a concept dealing with any form of
business transaction or information exchange executed using Information and Communication
Technology (ICT), between companies, companies and their customers, or companies and public
administrations.

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