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Unit 5: Microsoft Business Intelligence Platform

them up and Oracle’s business intelligence platform is at smallest five times higher in price than Notes
Microsoft’ business understanding platform.

Figure 5.2: Oracle Business Intelligence Discoverer Dashboard Example

Source: http://docs.oracle.com/cd/B14099_19/core.1012/b13994/img/dashboard.gif

IBM’s Business Intelligence Platform Strategy

From a business perspective, IBM has three businesses: hardware, software, and consulting
services. The programs business has four constituents: WebSphere programs, DB2 data
administration programs, Lotus (collaboration) programs, and Tivoli (system administration)
programs.

Notes Business intelligence is one of two IBM-provided solutions of DB2 data management
programs. (The other solution is e-business.)
IBM characterizes business intelligence as “warehousing, data mining, and OLAP.” That’s
precisely our delineation of a business understanding platform. So, IBM’s business intelligence
answer is a business intelligence platform.
IBM’s strategy for business intelligence is to help companies know their customers and to use
that information to gain comparable advantages, to maximize revenue, and minimize cost.
Business intelligence is implicitly targeted at all of IBM’s markets. The firm makes no explicit
distinction in the positioning of business understanding for the types or dimensions of businesses
or for the kinds of users inside those businesses that can use its business understanding platform.
It’s a one dimensions aligns all approach.

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