Page 47 - DCAP609_CLOUD_COMPUTING

Cloud Computing

Notes 9. .......................................... is a proven model for running applications without having to
maintain the hardware and software infrastructure at one’s organisation.

(a) SaaS (b) PaaS
10. The first level of maturity defines the traditional .................................... model of software
delivery which dates back to the 1990.
(a) mazon Elastic Compute Cloud (b) application Service Provider

Case Study Irish Cloud-based Solution helps make the Internet
a Safer Place

– By Ruud de Jonge , Western Europe DPE Windows Phone lead
In this case study, you can read about Global Business Register (GBR) and their
cloud-based solution that aims to make the internet a safer place.
Global Business Register (GBR) is an Irish company that in a short space of time has
successfully deployed its online identity management products and services across Europe,
the USA and is now expanding into other world regions. Using cloud technology, GBR has
been able to scale and add to its portfolio of services, which all centre on helping people
confirm the legitimacy of websites and the identity of companies operating on the Web.
Says COO Rob Leslie, "Our aim is to make the Internet a safer and more trusted place."
Built on the Windows Azure cloud platform, TrustPassport is designed to be a simple way
to show visitors to a website that it is authentic and owned by a legitimate company.
In effect, it enables a level of trust to be achieved, something which is often a challenge in
today's online world. The Smartlogo feature within TrustPassport is an embedded 'seal'
that cannot be replicated or removed.
Says Rob Leslie: "Back in the old days, people did business in their home town face-to-face
with people they knew and trusted. In today's global business world, we need better ways
to get to know each other and develop trust. Connecting virtual identities to real identities
for people and companies so they can trust each other, that is what GBR is all about."
GBR chose to build TrustPassport and Smartlogo in the cloud because it enables the
company to scale the availability of the service worldwide, without needing to invest
time and money in building its own IT infrastructure. "We couldn't have achieved so much
in so little time, if we had not been on the cloud. The payment model of the Azure cloud
service means that we can pay for just for what we need and increase that as demand
for our services grows." With the Windows Azure cloud solution, GBR has achieved a
cost-savings of over 10,000 to date.
About GBR and Microsoft
GBR is a member of the Microsoft BizSpark program, which provides thousands of
start-ups around the world with free technology, support and market visibility.

Contd....

42 LOVELY PROFESSIONAL UNIVERSITY