Page 269 - DENG401_Advance Communication Skills

Advanced Communication Skills

Notes The expected results from such a research study should also be described in terms of the specific
hypotheses developed. It must be explained how such results would be of use in the managerial
context and the business.
The research design will contain five subsections, namely,
1. The general methodology adopted for study, whether case method, or based on secondary
or accounting/financial data, or survey based, and the procedure followed in the study.
2. The sample or data source specifications and sampling frame or plan to acquire the data.
Source of data must be mentioned at the appropriate places in the summer project. The
detailed sampling plan and the procedure adopted for sampling should be described
here.

The data collection procedure. The summer project report must involve data collection in
systematic manner. It should not be mere collection of opinions based on personal
experience. The tool used for data collection, if any or the method adopted for the same
should be described in detail in this section. This should also contain the procedure for
administering the tool or conducting the interview, as the case maybe.
3. The data analysis carried out, the quantitative or qualitative analysis techniques and the
form of the outputs of analysis, should all be described in detail here. The software or
package used for computation should be mentioned.
4. How the expected output may then be arrived at by following this methodology. This
section should describe in detail the way in which the results obtained may be interpreted
and how this may help in the given context.
Chapter III: Results and Conclusions: This section includes all the tabulated and text descriptions
of the results obtained in the study. It should be noted that all the tables and figures should be
properly titled and numbered and listed in the table of contents.

Next, the conclusions and inferences that are drawn from the analysis of the results (in support
of the hypotheses or in the case of exploratory research ,the variables identified and or involved),
should be stated clearly and specifically. These, should bear on the hypotheses, and should be an
answer to the research problem. Thus, conclusions should then be directly related to the various
issues the problem under study.
Last Chapter: Recommendations: The summer project report should conclude with the
recommendations developed from the analysis and findings of the study. This is critical section
and should highlight your specific contributions keeping in view the purpose of the summer
project. It should demonstrate learning and use of skill and knowledge in actual problem solving.
The last part of this chapter will describe the limitations of the study and suggest directions for
further study in this area.

References: References should be complete in all respect.
Cross Referencing- All references (books, journals, magazines, newspapers, reports, proceedings)
listed in the project report should be cross referenced in the text at appropriate places for
example.
“The needs and skills required to manage today’s business in a global environment are far
different than they were just a decade ago. Clearly, we need a new way of looking at
manufacturing, for the way we have considered it in the past is no longer sufficient. With the
rapid changes in IT and manufacturing technology, firms are, therefore, getting increasingly
interested in managing the strategy-technology connection to develop new ways of achieving
competitive advantage (Porter, 1985). Firms are attempting to link manufacturing strategy with
business strategy; (Skinner, 1985 Wheelright, 1981), to examine the strategic impact of rapidly

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