Page 92 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS
P. 92

Unit 7: Basics of Business Process Reengineering



               Let us analyze the business process involved in license application as depicted in Figure 7.1.

                                        Figure 7.1: Business Process Related Concepts




























               The business processes involved in license application are: application processing, application
               verification, and validation of date of birth and marital status. License application is a function assigned
               to organizational unit. The license application function is executed through a business process termed
               as application processing. Business process involves several business activities like issue of application,
               application verification, and so on. Finally, the business  activity is divided  into many tasks like the
               validation of birth date, verification of photo, and so on.

               A license can be obtained only after processing, verification and validation of the application.
               BPR is a major innovation that alters the way firms conduct their business. Alterations are necessary for
               survival and profitability. Reengineering comprises changes in organizational structure, processes and
               culture. Most of the BPR concepts alter the organizational structure.


                                Telecommuting, empowerment, mass customization and team based organization
                                are the organizational structures where BPR concepts bring in change.

               Support system in any organization plays a vital role in BPR. Reengineering is done to attain cost
               reduction, enhance quality,  service, and  speed.  BPR  enables a firm to  be more competitive in the
               market. Employees function in a team along with the engineers and managers to develop a product.
               This results  in formation of interdisciplinary teams that work better than functional teams. Hence,
               coordination becomes faster  and easier and help to achieve results. The overall business process to
               develop a product gets a new dimension.

               BPR focuses on simplifying and eliminating wasted efforts. The main idea of BPR is that all activities
               that do not add value to a service or product should be eliminated.




                               Moving large batches of task in process from one workstation to the other is a non-
                               value added activity.










                                    LOVELY PROFESSIONAL UNIVERSITY                           85
   87   88   89   90   91   92   93   94   95   96   97