Page 144 - DCAP512_WAP_AND_WML

WAP & WML

Notes important for phone users to be able to change their ringtone to distinguish it from others.
Phones often come with a range of different ringtones built into the phones memory that the
users can choose from. However, it has become popular to download new ringtones from an
Internet site to the phones. These tunes tend to be popular television of film theme tunes.
Ringtones composers are also popular because they allow mobile phone users to compose their
own unique ringtones. Expect to see this application grow in availability and popularity over
time!

Unified Messaging

Unified messaging is an emerging value-added network service that is particularly compelling
because it elevates communication above the technology used to communicate the message
takes precedence over the media. Currently, it is difficult to manage all the different kinds of
messages that people get - they have to dial in and pick up emails, pick up their faxes from a fax
machine, call in and listen to voice mail, and so on. Unified messaging involves providing a
single interface for people to access the various kinds of messaging they use. Be the messages of
any kind, they can be conveniently accessed from a single point in the most actionable form.
The user typically receives a short message notifying them that they have a new message in
their unified messaging box. The short message often includes an indication of the type of the
new message. With WAP, users have a menu on the phone from which they can access and
mange their unified messaging box.

Task Scrutinize how unified messing plays an important role in WAP? Give examples

Internet Email

Upon receiving a new email in their mailboxes, most Internet email users do not get notified of
this fact. They have to dial in speculatively and periodically to check their mailbox contents.
However, by linking Internet email with WAP Push, users can be notified whenever a new
email is received.
The Internet email alert is provided in the form of a short message that details the sender, the
subject field and first few words of the email message. Most of the mobile Internet email
solutions incorporate filtering, such that users are only notified of certain messages with user-
defined keywords in the subject field, or from certain senders.
Because of the high and increasing usage of Internet email to communicate globally, and the
benefit from using WAP Push to notify mobile users about important new email messages, this
is likely to be a fast growing and popular application for WAP.

Affinity Programs

Affinity programs are the result of collaboration between mobile carriers and other companies
in different industries with large customer groups. Affinity partners include television companies,
sports clubs, supermarkets, hotels, airlines, banks and other retailers. WAP can be used to
provide customers with all kinds of remainders and information such as frequent flyer miles
status, overdue videotape rentals, appointment remainders and other notifications.

Example: Some examples of partners between companies in different areas of the mobile
value chain to develop WAP services include:

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