Page 105 - DENG102_COMMUNICATION_SKILLS_II

Communication Skills-II

notes l Various factors like educational background, interest, environment, physical and mental
capability, etc., affect the reading efficiency of a person.
l Techniques for improving reading efficiency include active reading, improving
concentration, preview and review of the read material, selection of style of reading,
overcoming obstacles and interferences, etc.
l Retention capability allows you to memorize and recall the read material. This can be
improved by relating the material being read with some experience or persons, by narrating
the read out things to others, continuous reinforcement and determination.

l For effective reading, one must define the purpose of reading, allot time schedule, choose
suitable style of reading and control interference.
l Executives have to spend a lot of time on reading various documents like, letters,
applications, reports, budgets and e-mails. They should make a framework as per the
priority of the document and choose a proper style of reading, so as to minimize wastage
of time.

6.9 keywords

Comprehension: The action or capability of understanding something

Reading: A dynamic process in which the reader interacts with the text to construct meaning
Reinforcement: It means to concretize in the mind, what has been read and learnt.
Retention: Ability to recall the read material after a lapse of time
Scanning: The fastest kind of reading where the reading speed may reach up to 3,000 words per
minute

6.10 review Questions

1. Describe the concept of reading. Why do we indulge in reading?
2. Explain briefly the concepts of reading rate, comprehension, efficiency and retention.
3. What is reading efficiency? How will you improve reading efficiency?

4. What is retention? How will you improve retention of reading material?
5. Write a brief note on guidelines for effective reading.
6. “When we improve our reading speed, our comprehension does not suffer.” Discuss.
7. It has been advised that for reading efficiency, the reader should practice skipping letters,
syllables and words. What do you think is the benefit of doing this?
8. Explain the PSQ5R Model of reading.
9. Read the following text and make notes in such a manner that the concept is easier to
retain.
Classical conditioning is learning that takes place when we come to associate two stimuli
in the environment. One of these stimuli triggers a reflexive response. The second stimulus
is originally neutral with respect to that response, but after it has been paired with the first
stimulus, it comes to trigger the response in its own right.

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